CommissionBusiness

Strategic Action Plan

In April 2010, the California Apple Commission held a strategic planning meeting to discuss the current and future challenges of the Commission. After much discussion and strategy, the Commission reviewed and updated its Strategic Action Plan and focused on six key focus points for the Commission to pursue. These six items will be the main areas of pursuit for the Commission for the next four to five years. These items will assist the Commission in addressing several of the challenges that the fresh apple industry is facing.